Designing the Ultimate Experience: How Design Central's App Transforms Show Visits
Ongoing Marketing Strategy, Web and App Support
The Challenge
Design Central UK, a luxury interiors events company based in Cheshire, hosts exceptional events across the UK, bringing together top-tier interior designers, hotel specifiers, and luxury retailers. With more events, a growing list of exhibitors, and exciting seminar series featuring celebrity speakers, Design Central had plenty to showcase.
However, their old website no longer reflected their stature in the luxury interiors market. They needed more than a simple refresh – their goals included:
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Attracting even more prestigious luxury brands.
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Exciting and engaging diverse audiences.
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Promoting multiple regional events effectively.
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Standing out from competitors.
It was time to reimagine not just their website but their entire digital presence to align with their vision of providing an elevated experience.
The Solution
Having supported Design Central for over seven years, we understood their unique style and ambitions. With their director Cath McCubbin’s design expertise, we embarked on a complete brand and web overhaul while introducing a custom app to transform the visitor experience.
Refreshing the Look and Feel
We introduced a refined palette, swapping the original strong purple for a softer aubergine and the dark navy for a calming muted green – colours designed to appeal to the discerning eye of interior professionals. The new design seamlessly blends elegance and creativity, setting the tone for Design Central’s evolving brand.
Elevating the Visitor and Exhibitor Experience
To cater to luxury brands and visitors, we introduced a bespoke app and downloadable guides, offering a comprehensive resource library featuring event schedules, exhibitor details, and exclusive advertising opportunities. Visitors could plan their day more efficiently, while exhibitors had enhanced avenues to showcase their products.
We also highlighted Design Central’s unique advantages:
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Regional accessibility with top-tier venues and free parking.
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The introduction of the "Talk Space" seminar series, offering insights into cutting-edge trends and techniques.
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Well-being activities, including Temple Spa hand massages, elevating the luxury event experience further.
Innovative Features for Luxury Brands
Understanding the priorities of larger exhibitors, we launched an annual luxury events guide, enabling brands to showcase collections and product launches to a highly targeted audience. This guide, coupled with strengthened marketing between shows via blogs, newsletters, and social media, provided year-round exposure.
App Development
Web Management
Sustained Growth and Support
The Results
With the rebrand and web redesign complete, Design Central UK now has a robust digital presence that captures the spirit of their luxury interiors events. Key outcomes include:
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Increased brand visibility, successfully attracting larger exhibitors with the new high-end aesthetic and resources.
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Enhanced visitor engagement, with the app providing seamless access to event schedules, guides, and exhibitor details, ensuring visitors can make the most of their day.
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A tailored experience, combining hands-on opportunities to connect with luxury brands, enjoy educational seminars, and relax in premium venues.
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Event growth and differentiation, solidifying Design Central as a leader in luxury interiors events through innovation and attention to detail.
Their new digital presence speaks volumes about the premium quality of their events, reflecting their growth and vision for the future.
Thank you Helen, for a fabulous website and for all your help in setting it up. I would be very happy to recommend you to anyone for website development. Your process was thoughtful, smooth and very user-friendly. Thank you again.
Cath McCubbin
Managing Director, Design Central UK