Your homepage presents an amazing opportunity for you to create a lasting impression with someone who has searched for your product or service. It needs to deliver your main message and should spur your potential customer to take action or get in touch with you.
It should be clear in its message, unique in its design and interesting enough to make people want to come back for more.
Your homepage is your website’s main page and should tell your brands main story or message. It also often acts as a way to direct your customers to your most pertinent information.
If your website, doesn’t do all of these things, there is definitely room for improvement.
Why’s it important for my homepage to be refreshed?
As well as the points raised above, it’s also important to keep your home page updated for the following reasons:
Better Google ranking
Websites that are refreshed regularly with good quality content, are as seen as active and offering good up to date, quality content for visitors. According to Google, a great website is one that people visit, recommend and share. Google users factors such as bounce rate, the amount of direct traffic, number of likes and shares on social media, and the amount of time visitors stay on your homepage to decide whether it is good or bad. Based on those factors, the Google algorithm ranks your site on a quality scale.
Become your industry's authority
The holy grail for web developers is producing a website where you are the industry authority in Google eyes. The more informative, valuable content you can publish that pertains to your industry, the greater authority potential your website enjoys.
Writing a weekly or monthly blog that answers your customers questions will quickly help to build quality content on your website and start earning you more visitors. The more useful these are the more likely that they will be shared, another way to help increase your website authority and Google ranking.
More website visitors
Would you like more visitors to your website? Yes! Then keep them interested. For clients and prospects to visit your website, you need to give them a good reason. What value will they get from visiting your website? Do you provide invaluable insights to help them improve their business? Do you share special discounts to save them money on your products? Do you provide the latest collection, a sneak preview of a new release or an early bird offer? These are all ways to encourage your visitors to return time and time again.
Keep your audience informed and engaged
What do you want to tell your audience at the moment? What are you working on? What product is coming out soon? When is the next opportunity your clients have of meeting with you and ask questions about your services? What is your current marketing campaign? Do you have a theme or focus at the moment? You can answer all of these questions in a News section. If your clients know your website is going to change every month, they’ll keep coming back to find out what’s new. Once you start implementing this on a regular basis, you’ll start to see more sales enquiries streaming in.
How to keep my homepage fresh and engaging
Now you know why you need to keep your homepage refreshed here are a few ideas on how you can do it.
Video marketing Adding a video to your homepage that introduces you or your product is a brilliant way to explain what you do and keep people on your homepage for longer.
Latest products Share your latest products and services your company has to offer. If you run an e-commerce website, make sure you have your latest release, collections or most liked section on your homepage.
Upcoming events What events or demonstrations would your clients be interested in? Adding a sign up box to your latest product demo or more signups to your next webinar are worth adding to your homepage - your most visited web page.
Share your expertise What can your clients learn in your latest blog? By sharing useful tips and advice your current and potential clients will see how you add value to their business.
Showcase your success You’ve probably completed a lot of new projects since you last updated your website. Showcase these by adding to your portfolio, or creating an online one if you haven’t already. It's important to save a spot on your homepage to share real-life examples of how you and your business make a real difference.
Freshen Call-to-Action Triggers Part of your website refresh should be offering new gated information such as white apers, e-books or product catalogs. Your call-to-action triggers should align with your newly-generated content and be a part of an overall content creation strategy.
Badges of honour Be sure to add any awards you’ve won or certifications you’ve achieved. Highlighting your credentials can go a long way.
What your clients say If you’ve started working with new clients since your last web refresh, you may want to consider adding a testimonial section highlighting the good things your clients have to say about you.
Update banners and images Having a rotating banner to highlight the key messages you want to share right now is great - but when was the last time you refreshed these? Updating the images, pages and messages that your rotating banner is conveying is an easy win for anyone looking to refresh their marketing.
Back to basics When the last time you checked the basic information in your footer? Make sure your content details are correct, people can contact you easily, and you have the right year for your copyright date!
Follow these 10 top tips and you’ll be sure to have a fresh, engaging and information packed home page that will really start generating great leads.
Where do I start?
New mindset - New Results
Do you feel you're stuck in a rut with your marketing? Perhaps you're not doing any marketing at all because you simply don't know where to start? That's where Citrus Web come in. Our job is to analyse what's working and what isn't and think of new and exciting ways to promote your business. If you’d like more guidance or assistance with your website refresh, click here to contact us. We’ll be happy to help you plan and prioritise a website refresh strategy.