.png){kind=logo}
Have you ever seen a business that does fantastic work but whose website just doesn’t do them justice? It’s such a shame when a poorly designed site puts people off – especially when the business has so much to offer.
That was the case with The Worcester Family Mediation Practice (TWFMP). They knew their website wasn’t reflecting the compassionate and professional service they provide. So, over three years ago, they reached out to Citrus Web for a rebranding and web design project. Since then, we’ve achieved remarkable results together.
TWFMP, a respected provider of family mediation services based in Worcester, initially aimed to refresh its online presence and boost its outreach across the West Midlands. But through our partnership, they’ve experienced far more than that. With our support and marketing advice TWFMP now enjoys an impressive 30-40 high-quality web inquiries each month. Our collaboration has helped them attract more clients and communicate their expertise and commitment to the community more effectively.
At Citrus Web, we take pride in exceeding expectations, helping businesses like TWFMP thrive, and building lasting relationships based on trust and results.
How We Helped TWFMP Secure Top Rankings on Google
Before coming to us, TWFMP had a website that was harshly branded and difficult to navigate, failing to do justice to its compassionate team. It wasn’t communicating essential information effectively, and the lack of engagement was clear.
We transformed TWFMP’s website into a user-friendly, welcoming platform. The new layout is intuitive, allowing visitors to find what they need quickly and easily. The tone is warm and friendly reflecting their genuine care and empathy towards their clients, keeping their message clear while delivering important information. As Kirsty Drew, Family Mediator at TWFMP, shared: “We’re thrilled with the transformation. Our website now reflects our caring approach.”
With Sami Harrison's branding and graphic design experience, we also revamped their branding, using modern pastel tones to align with TWFMP’s compassionate values. The result? A beautiful, professional site that genuinely represents the warmth and expertise of their mediation team. If you'd like to see for yourself, please visit their website here: https://www.twfmp.co.uk/
Quarterly Onsite Marketing Support: Driving Continued Success
Our partnership with TWFMP goes beyond just a website redesign. Every quarter, we provide “onsite marketing support” to ensure their online presence remains optimised and their digital marketing strategies continue to yield great results.
During these quarterly sessions, we begin by reviewing the past three months’ web traffic and lead sources. This analysis gives us valuable insights into where their website is performing well and where there’s room for improvement. Together, we evaluate potential tweaks to improve user experience and increase referrals, making sure the site is always working hard for the business.
Another key aspect of our quarterly meetings is content development. We collaborate with TWFMP to brainstorm and create blog topics that resonate with their audience. Once the blog is written, we often upload it directly to their website during the session, providing a hands-on demonstration for staff so they can manage and update content themselves moving forward.
Next, we dive into Canva, a vital part of our support that empowers TWFMP to maintain a consistent and professional presence on social media. Using the blog as a starting point, we develop a series of engaging Facebook posts designed to drive traffic to the blog and raise awareness of their services. This ensures that TWFMP is equipped with the skills and tools needed to promote its content effectively across multiple channels.
These onsite sessions not only help keep their digital strategy fresh but also empower the team to take an active role in managing and growing their online presence. This hands-on approach has been a key part of TWFMP’s ongoing success, keeping them top of mind for families seeking mediation services in Worcester and beyond.
Since engaging Citrus Web, TWFMP has developed a robust online presence, generating consistent enquiries and securing their position as a trusted leader in mediation. We’re excited to continue supporting their growth as they go from strength to strength.
Romy Hodges, who was Office Administrator and Marketing Assistant at TWFMP, during the web development phase said, “Helen really takes the time to understand our company, and that’s reflected in everything she produces – whether it’s strategy reports, designs, or ideas for improvement. I would 100% recommend Citrus Web to anyone looking for a web designer.”
Want the Same Success?
If you’d like to see similar results for your business, we’d love to hear from you. Get in touch with Helen, Web Designer and Citrus Web Director, to discuss how we can help transform your digital presence. Whether through web design, content strategy, or ongoing digital marketing support, we’re here to help you thrive.
---
About Worcester Family Mediation Practice
The Worcester Family Mediation Practice is a leading provider of family mediation services. Based in the heart of Worcester, they offer professional services across the West Midlands and beyond. Founded by Paul Kemp, a mediator with over 30 years’ experience, TWFMP operates face-to-face sessions in fifteen locations and provides online mediation for families across England and Wales. Continuing to build upon TWFMP’s established reputation, Kirsty Drew is Mediation lead and Managing Director.
Comments