30+ Monthly Web Enquiries Boosts Family Mediation Success

Website and Regular Marketing Strategy Advice

The Challenge

The Worcester Family Mediation Practice (TWFMP) needed a website that truly reflected their compassionate and professional services. The previous site was:

Poorly designed – navigation was confusing, and visitors struggled to find essential information.
Outdated branding – harsh colour blocks and a disconnected layout didn’t align with TWFMP’s caring ethos.
Low engagement – the site failed to convert visitors, and inquiries were limited.

TWFMP wanted a website that better represented their values and helped them connect with families across the West Midlands.

The Solution

Citrus Web reimagined TWFMP’s online presence, building a user-friendly, inviting site that drives referrals and client engagement. Here’s how we did it:

Intuitive Layout and Engaging Content
Simplified Navigation: Streamlined page structure for easy access to key information.
Clear Messaging: Revised content to be concise and engaging, reflecting the team’s empathy and professionalism.
Brand Refresh
Modern Pastel Colour Palette: Softer tones to convey warmth and approachability.
Professional Logo: Created by our designer, Sami, to evoke TWFMP’s supportive approach.
Enhanced Content and Resources
Mediation Process Diagram and FAQs: Simplified explanations of the mediation process.
Family Resources Hub: Curated resources to support clients during difficult times.
Quarterly Onsite Marketing Support
Performance Reviews: Regular analysis of web traffic and lead sources to improve site effectiveness.
Content Development: Collaborative blog creation to engage TWFMP’s audience.
Social Media Training: Canva sessions to help TWFMP maintain a consistent online presence.

Web Leads Per Month

30+

on Google

1st

Sustained Growth and Support

The Results

Since partnering with Citrus Web, TWFMP has seen transformative results:

Increased Inquiries: 30-40 high-quality web inquiries each month.
Top Google Rankings: Improved search visibility, driving new clients.
Ongoing Growth: Consistent support and fresh content keep TWFMP’s brand visible and relevant.

As Romy Hodges, TWFMP’s Office Administrator, shared: “Helen really takes the time to understand our company. I would 100% recommend Citrus Web to anyone looking for a web designer.”