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Branding and Web Design

Pub games machines and amusements for the West Midlands 

Heddleworth Amusements were looking for a completely new rebrand and website. With a fantastic new product to launch and a series of International Expo's on the horizon their timing was perfect.


Targeting the pub and club trade, it was important that the branding was bright and appealing, standing head and shoulders above their other competitors.


New logo and branding

The Coin Op and gaming industry is fast paced, with gaming technology changing all of the time. Our Graphic Designer, Sami, has given Heddleworth a new, sleek, modern, minimalist logo complete with icon set. She developed a wide range of icons and ideas for the team to choose from.  


Strong company values

We carried out a branding language exercise to better understand the companies values and beliefs. 

  • Trustworthy – We do what we say we will do.

  • Helpful – We work as one team.

  • Inspiring – We create new possibilities.

  • Straightforward – We make things clear.

  • Heart – We believe in what we do.

  • Value - We are committed to adding value to our Customer Proposition

Informative product pages

Electronic Darts, top of the range pool tables, digital Jukesboxes, and pub games machines with all the latest games packs, not forgetting essential products such as ice makers and glass washers.

Take a look at Heddleworth's new website, you should be able to see what they do, the excellent customer service they provide, plus their social media channels that keep their clients up to date with their latest company news.

Visit the Heddleworth Amusements Website


Why our customers love working with us

"Helen has recently built a new website for us and whilst this was a process that I had put off for many months, I soon found that I need not have worried.

The initial discussions were around what style we wanted and rough layouts and from this Helen filled in the gaps and started to build on the content we supplied. This made the whole process much easier to deal with when we have other work pressures at the same time.

Helen was able to help with photography, branding and even chased up testimonials which reduced my workload dramatically.

Add to this the fact that Helen is such a straightforward person and has a lovely manner, and the whole process was stress free and very enjoyable. I wouldn’t hesitate to recommend Citrus Web to anyone."

Stuart Bond

Director & Principal Architect

Absolute Architecture

What's the next step?

Your own stunning website – showcasing your business in the best possible way – could be up and running in just 6-8 weeks
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