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Digital Marketing Blog
Loads of inspiration and advice on digital marketing and how to grow your business online.


Introducing my new Power Hour: Practical Website Advice When You Need It Most
Learn how much can be achieved in just 1 hour of 1-2-1 practical and focused web advice. In this blog, we discuss key areas that impact visibility and performance — from ensuring her website was easy to understand and navigate to increasing it’s online visibility with best practice SEO (Search Engine Optimisation) and GEO (Generative Engine Optimisation).
2 min read


Two Recent Website Launches: Supporting Craft, Confidence, and Growth
At Citrus Web, I often say that no two website projects are the same, and the past few weeks have been a perfect example. I’ve recently launched two very different websites: one for a specialist trade business venturing online for the first time, and another for a personal brand photographer evolving into her next chapter. The projects couldn’t have been more different. What the business owners did share was their passion, expertise and readiness to embrace the next stage of
3 min read


Why Every Website I Build Starts With a Web Planning Workshop
Before I design a single page or write a single line of content, I start every website project with a Web Planning Workshop.
Why? Because without clarity, even the best-looking website won’t deliver results.
3 min read


Smarter, Simpler, Stronger: Wix Tools That Are Making a Real Difference for Charities
Wix offers a range of apps and built-in features that make it easier for charities to connect with their communities and manage their impact online. In this blog, we’ll share some of the tools that are genuinely making a difference — and how we’ve implemented them to support growth, engagement and long-term sustainability.
4 min read


How to find your Ikigai and why it’s important for your marketing.
Clear purpose leads to confident marketing. Discover why small business owners struggle with their messaging and how clarity can transform your website.
5 min read


What difference would an effective website really make to your professional services business?
Let me start with a simple question.
When was the last time you looked at your website through the eyes of a potential client?
Not as you, who knows your business inside out. But as someone landing on your homepage for the very first time, trying to work out whether you’re in the right place.
Take a moment. What do you think they see?
Do they immediately understand what you do, who you help, and why they should talk to you? Or do they have to work a bit too hard to jo
3 min read
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