Accounting Made Approachable: Transforming Elizabeth Eyre Ltd’s Online Presence

New website working collaboratively with EBM Photography

Elizabeth Eyre Ltd is a Chartered Accountant-led practice based in Malvern, serving small businesses across the Three Counties and beyond. With over 15 years’ experience, Liz and her team provide expert accountancy, tax and business support, taking the stress out of financial management and giving clients peace of mind that their accounts are in safe, trusted hands. Known for their friendly, down-to-earth approach, they offer a personal service that goes far beyond the traditional accountant–client relationship.

Increased Web Visitors

The Challenge

When Elizabeth Eyre Ltd came to us, they had been unable to update their website for over two years. This meant their site was outdated, didn’t reflect new legislation such as the fast-approaching Making Tax Digital (MTD) deadlines, and failed to showcase the full range of services they offered.

Key challenges included:

Outdated information – There were many services missing and sector details needed updating.
Lack of warmth – The site didn’t reflect the personable, approachable nature of Liz and her team.
Overly complex content – Services were described in using more technical terms that weren’t easy for clients to understand.
Missed opportunities – The website wasn’t speaking directly to their ideal clients or filtering out those outside their target market.
Weak brand presence – The existing site failed to project the trusted, professional, yet approachable image that clients experience in person.

New Business Referrals

Great Feedback

The Solution

Following our Web Strategy Workshop, we developed a clear plan to create a warmer, more authentic and user-friendly online presence:

Fresh design with a local feel – A modern look with relevant imagery to reflect their approachable ethos and connection to the local community.
Simplified services – Rewriting service descriptions in plain, easy-to-digest language, making content more accessible and client-friendly.
Stronger brand voice – Incorporating a tone of voice that mirrors Liz’s personable and accommodating approach, making the website feel more welcoming.
Improved usability – Simplified menus, intuitive navigation, and content structured for skim reading.
Legislation updates – Ensuring accuracy and compliance with up-to-date financial and tax requirements, including MTD.
Content strategy – Positioning the website to appeal to ideal clients such as limited companies, while still offering services to sole traders, landlords, and charities.

The Results

The new website for Elizabeth Eyre Ltd provides a strong, authentic online presence that reflects both their professional expertise and approachable personality. It also:

Creates an instantly recognisable brand that reassures visitors they’re in the right place.
Encourages enquiries from their ideal clients while gently deterring those outside their focus sectors.
Provides clients with clear, jargon-free information that’s easy to understand.
Reinforces the firm’s trusted reputation and personable service through warm, welcoming language and visuals.
Establishes a stronger, more consistent brand identity across their digital presence.

Elizabeth Eyre Ltd now has a website that works as hard as they do – combining professionalism with personality to better serve their clients today and into the future.