Supporting Worcestershire Craft Cider Producers With Strategic Website and Marketing Growth
From Website Launch to Ongoing Marketing Partnership
The Problem
When local, Worcestershire based Peopleton Press launched their premium craft cider, co-founders John Fryer and Rob Jones needed help developing a strong brand and raising their profile locally and online. Their vision, to change the perception of cider with an authentic, appley and sustainably made craft cider' required a clear brand identity and an effective online platform to reach their audience. Their goals were threefold:
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Build a Distinctive Brand:
Emphasise their commitment to quality through their single-orchard, hand-selected apples, and sustainable cider-making process. -
Launch a User-Friendly Website:
Create an online presence to showcase their craft, boost direct sales, and share their story. -
Grow Awareness Across Worcestershire:
Promote Peopleton Press within the community through local sponsorships and events.
The Solution
A Values-Led Website Built for Craft Cider Fans
Citrus Web partnered with Peopleton Press to bring their vision to life through a comprehensive approach, developing a unique brand identity and multi-channel marketing strategy.
Distinctive Brand Development
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We helped design a brand that highlights the small-batch, artisanal nature of Peopleton Press, focusing on their ethos of “Crafted with Love, Delivered to Your Doorstep.”
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Personality and Messaging: Created a tone of voice that reflects their passion for cider, with messaging around their single-orchard origins, low carbon footprint and commitment to supporting local business. Their core values can be felt in all web copy and social media posts.
Website Launch
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User-Friendly Design: Launched a clean, engaging website that allows visitors to learn about the brand, explore products, and place orders easily.
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E-Commerce and Local Delivery: Implemented an online ordering system with free local delivery options, making Peopleton Press accessible to a wider audience.
Community Engagement and Promotion
Our goal was to raise brand awareness of Peopleton Press premium craft cider to as many people living in Worcestershire as possible.
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Sponsorship and Events: Increased their local visibility across Worcetsershire by sponsoring Worcester City Football Club and attending regional food shows, including the Broadway Food Festival and the Peopleton Autumn Show.
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Social Media Support: Providing ongoing Instagram support, creating regular posts and promotions to connect with a growing audience and showcase the Peopleton Press story.
Brand Awareness
Social Media
Campaigns
Sustained Growth and Support
The Results
Marketing Support Designed for Independent Food & Drink Brands
Through Citrus Web’s support, Peopleton Press has firmly established itself as a beloved local brand with a growing online presence and a strong community connection. Key achievements include:
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Enhanced Brand Recognition: A distinct brand that resonates with cider enthusiasts, spotlighting Peopleton Press as a premium choice.
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Increased Engagement: Ongoing Instagram promotions that drive traffic and generate excitement around their craft cider.
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Local Impact: A positive presence in the community through sponsorships and events, raising Peopleton Press’s profile and expanding their loyal customer base.
Today, Peopleton Press continues to grow, sharing their cider and story with the wider community while staying true to their roots.
"Helen far exceeded our hopes. This is because she does not just design and deliver a website. She gets to know you and your business deeply by asking great questions. She challenges your thinking and your strategy. She holds you accountable to deliver what she needs to help you. She finds ways to be useful beyond what you have asked or expect. And then she lingers - in a good way - and becomes part of your business.
Not a web designer, more a management and marketing consultant that can produce a great web site "
Rob Jones
Head of Sales & Marketing, Peopleton Press