SuperClean UK's Gleaming Digital Makeover

Brand and Website Refresh

Superclean UK is a well-established commercial cleaning company with its headquarters in Droitwich. Founded 25 years ago, they have built a stellar reputation for providing top-quality cleaning services across the business community. As they approached their 25th anniversary in 2024, the company wanted to modernise their operations and refresh their brand, creating a digital presence that reflected their decades of excellence and dedication to their staff and clients.

Authentic, professional website

The Challenge

When Superclean UK approached us at the end of 2023, they faced a number of challenges:

No existing website: Having relied solely on referrals and tendering for contracts, Superclean UK lacked an online presence to showcase their services or communicate effectively with their audience.
Employee management: They required an online system to streamline their operations, offering their staff a central hub for induction materials, training resources, and health and safety information.
Celebrating a milestone: With their 25th anniversary approaching, the company wanted a website that not only marked this significant achievement but also provided a foundation for future growth.

The Solution

We worked closely with Superclean UK to deliver a comprehensive solution, aligning with their people-first values and business needs:

A professional, modern website: We created a clean, polished website that reflects the company’s expertise, professionalism, and commitment to excellence. The design showcases their services while engaging potential clients with an easy-to-navigate layout.
An Employee Hub: To nurture their team and enhance staff management, we developed an integrated platform featuring:
- Onboarding materials for new employees.
- Comprehensive health and safety training resources.
- Staff HR portals for seamless communication and management.
- A uniform ordering system for employees who have successfully completed their probationary period.