Are you frustrated with your website's performance?
Maybe your website is holding you back because you know this needs sorting before your other marketing can work effectively?
Are you putting off a redesign because you don't want to make the same mistakes twice?
My Web Strategy Workshop is here to change that. In just 2-3 hours, I'll help you and your team clarify your website goals and message, identify your audience and stakeholders and ensure your clients have all the information they need to choose to work with you. This thought provoking, engaging workshop will help you get clear on your website strategy. You'll walk away with the confidence to create a website that works for you—not against you.
Whether you need to improve your current website or build a new one, failing to get the basics right from the start can lead to shaky foundations for your entire online marketing efforts. But don't worry, I am here to help!
I've run this workshop hundreds of times with all my website clients and received some great feedback:
"Our strategy session with her proved to be a vibrant, dynamic workshop that allowed us to focus on our identity and how to showcase the nearly 30 years of experience we have supporting carers. We had been working on our branding and resources over the past year and wanted to replicate that in the new website. Helen guided us through this process, ensuring we captured everything we aimed for within the tight timeline." Jenny Hewitt, Marketing and Communications Manager, Worcestershire Carers Association
Web Strategy Workshop
This 3-hour Practical Web Planning Workshop is perfect for small business owners who need to understand the importance of building a robust web strategy, to help turn their once static website into a dynamic client conversion machine.
1. Clarify and focus your website goal
2. Craft Your Value Proposition
3. SWOT Analysis
4. Web Page Anatomy - why it's important
5. Visualising Your Ideal Client
6. Mapping Your Customer Journey
7. What's Your Branding Language
8. What sets you apart?
9. Crafting Compelling Calls to Action
10. Content Pillars and Blogging
Your own strategy to takeaway and implement, plus lots more.