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Luxury Bakery Website and Branding for Mandy’s Home Bakery

The Challenge: Showcasing Luxury Cupcakes and Brand Artistry

The Client

Mandy’s Home Bakery is a boutique home-based bakery specialising in bespoke celebration cakes and luxury cupcakes. Known for her artistry, attention to detail and passion for creating memorable flavours, Mandy wanted a website that reflected the premium quality of her products and helped her step confidently into the next chapter of her business.

The Challenge

We approached the project through a collaborative, creative, and strategic process, combining web design, branding, and photography:
 

  • Web Refresh Day Spa Package:
    A strategy session followed by a full day of focused website development to ensure Mandy’s vision was realised efficiently.
     

  • Branding Refresh: Working with local creatives:

    • Sami Harrison (SH Design Malvern) for logo and branding.

    • Emma B Murrills (EBM Photography) for branding photography.

    • Helen Yandell for product photography.
       

  • Website Design: The site was built to:

    • Highlight Mandy’s new luxury cupcake flavours and bespoke cakes.

    • Showcase her artistry, bespoke design skills, and commitment to each client.

    • Provide a visually cohesive, professional, and user-friendly experience.
       

  • Luxury Product Presentation:
    Each new flavour — from Lotus Biscoff Sponge to Matcha & White Chocolate and Mango, Passionfruit & Coconut — was presented elegantly, helping translate the experience of her cakes online.
     

The collaborative approach ensured the branding, photography, and website worked seamlessly together, delivering a polished, professional platform that truly reflected Mandy’s business values.

Successful Product Launch

New Cake Enquiries

Increased Web Visitors

The Results

The project successfully delivered a luxury, user-focused website and brand refresh that:

  • Gives Mandy a professional platform to showcase her bespoke cakes and new cupcake range.

  • Reflects her artistry, dedication, and premium positioning in the market.

  • Provides a cohesive visual identity across website, photography, and branding.

  • Supports client engagement and customer confidence, helping Mandy grow her business and reputation.
     

Despite a busy personal schedule, Mandy delivered her inputs professionally and thoughtfully, and her dedication was recognised when she won Gold at Cake International, highlighting her talent and tenacity.
 

The collaboration with local creatives and a strategic approach to web design ensured Mandy’s website not only looks beautiful but also works as a powerful business tool, helping her step confidently into the next phase of her bakery business.

"I approached Helen to redesign my existing website, as I knew I wanted something that looked much more professional. I had an idea of the kind of design I wanted, but absolutely no idea of where to start.

 

Helen understood exactly what I was aiming for and has created a website that I am absolutely delighted with. Helen worked closely with the graphic designer and 2 photographers and was able to take my somewhat vague ideas and turn them into a beautiful, coherent and elegant site.

 

She is so approachable, friendly and encouraging to work, I highly recommend Helen's web design service."

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Mandy Taylor

Cake Artist - Mandy's Home Bakery

Want a website that reflects the care, skill, and passion behind your business?

Let’s create a professional, on-brand platform that showcases your products and connects with your audience
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