From Support to Success:
How CJAZ Builds Long-Lasting Client Relationships
Web Refresh and Marketing Management
CJAZ Consulting is a London-based Managed Service Provider (MSP) with over two decades of experience in the IT industry. For more than 10 years, they have been delivering proactive IT support services and consultancy to SMEs, prioritising first-class customer service and tailored solutions that help businesses thrive.
The Challenge
When CJAZ Consulting approached us six years ago, they wanted a fresh, clean look for their website to reflect their professional and customer-focused ethos. They were also seeking support with their marketing efforts to communicate effectively and consistently with existing clients while reaching new audiences. Their goals included:
-
Strengthening their online presence with a user-friendly and professional website.
-
Establishing a regular communication flow through newsletters, blogs, and social media to showcase industry expertise and keep clients informed of technological advancements.
-
Boosting client retention while attracting new customers in a competitive industry.
The Solution
Citrus Web partnered with CJAZ to create a long-term digital marketing strategy that reflects their professionalism and enhances their online presence. Here's how we tackled their challenges:
-
Brand-Consistent Website: We designed a website with a fresh, clean aesthetic that mirrors CJAZ’s high standards of customer service. Recently, we gave the website a brand refresh, simplifying navigation and adding client video testimonials to highlight their impressive track record.
-
Content Marketing: We manage CJAZ’s marketing by:
-
Writing and publishing two blogs per month to share valuable insights on IT and cybersecurity.
-
Sending regular newsletters to inform clients about company updates, new service offerings, and the latest technology.
-
Developing their social media channels to engage current clients and attract potential customers.
-
-
Ongoing Collaboration: Our longstanding partnership has allowed us to refine strategies, implement fresh ideas, and continually support CJAZ’s marketing goals.
Social Media Management
Website Makeover & Maintenance
Enhance usability
The Result
Over the past six years, our collaboration with CJAZ has delivered measurable success, including:
-
Retention of long-term clients by ensuring they stay informed about company news, product launches, and new services.
-
A growing base of new clients attracted through a professional website, engaging blogs, and consistent social media activity.
-
A modern, user-focused website that reflects CJAZ’s exceptional customer service and extensive industry experience.
By maintaining a strong online presence and staying ahead in an ever-evolving industry, CJAZ continues to go from strength to strength.
Explore the CJAZ website and discover more about their services, case studies, and testimonials.
“I have known Helen for many years and had been following her on LinkedIn, waiting for the right time for my business to work with her.
She has given us a new brand identity, liaised with our clients who only have positive things to say about her work. Really pleased with all she has done for us and is the ideal partner.”
Nick Zimaras
Director, CJAZ Consulting