Do small businesses still need a professional website?

Do small businesses still need a professional website?

In a booming entrepreneurial landscape, where over 900,000 new companies were incorporated in the UK in 2023 alone, the allure of starting your own business has never been stronger. The benefits are clear: flexible working hours, autonomy, and being able to shape your own destiny, are just a few of the top ones for me.

These days, we see many entrepreneurs kickstart their ventures through social media platforms. Whenever I meet a new start up, if they're not on social media already this should definitely be their first port of call. Social media is ideal for market research, testing the viability of your venture, as well as leveraging existing markets and raising brand awareness, all of this and in a cost effective way too. But with all the best intentions and even if you’re a social media guru, the question remains:

Do small businesses still need a professional website?

1. Tell your story

Your website is your canvas to showcase your brand identity authentically. From the design elements to the tone of voice, every aspect can be tailored to reflect your brand's personality, fostering connection and resonance with your target audience.

2. Build trust by sharing your expertise

Your website is your digital portfolio, where you can showcase your expertise, experience, and unique value proposition. Through engaging content, case studies, and testimonials, you can demonstrate why your business stands out in a crowded market, fostering credibility and attracting clients.

3. Your 24/7 salesperson!

Unlike social media platforms that operate within their own constraints, a website provides a 24/7 shop front for your business. Whether it's midnight or midday, potential customers can access information about your products or services, boosting accessibility and convenience.

4. Can I trust you?

A professional website serves as a digital business card, instantly verifying your legitimacy in the eyes of potential customers. It showcases your commitment to your venture and instils trust, essential for converting visitors into clients.

This applies for most businesses, but even more so those that fall under the professional services category. We’re talking Accountants, Architects, Counsellors, Therapists, Private Healthcare Professionals, Business Advisors, Consultants, including Marketing ones! Will all benefit from sharing their professional qualifications and accreditations.

5. Broaden your horizons and reach more people

While social media platforms have their reach, a website expands your horizons globally. With the right SEO strategies in place, your website can attract organic traffic from around the world, tapping into new markets and opportunities beyond geographical boundaries.

We’ve helped some of our clients reach a wider audience by changing their model from face-to-face meetings and advice to online. This has helped grow their business and ensure they have a steady stream of enquiries coming in every month.

6. You're the boss!

Unlike social media platforms where algorithms can change overnight, your website offers control and ownership over your content and customer data. This autonomy is invaluable, allowing you to tailor your online presence according to your business goals and customer preferences.

By having your own website, you can tell your own unique story and optimise each page, to help reach your ideal clients searching for your specific products and services.

7. Central Marketing Hub

A website serves as the central hub for your digital marketing efforts, seamlessly integrating with various channels such as email marketing, content marketing, and social media. It provides a cohesive online presence, enhancing brand consistency and engagement across platforms.

In conclusion, while social media undoubtedly plays a significant role in helping to promote your products and services and engage your audience, having a professional website remains essential for SMEs looking to thrive and grow.

From having complete control over your story and branding to establishing credibility and showcasing expertise to building your inbound marketing strategy – your own personal website is key.  

So, whether you're a new start up or have been in business for a while and are considering whether now is the right time for you to invest in a website, please get in touch with Helen at Citrus Web, I’ll be happy to hear where you’re at with your business development and how having a website built by us will help boost your online presence. Email helen@citrusweb.co.uk and I'll get back to you ASAP.