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  • Writer's pictureHelen Davies

Tips for Creating a Successful Web Strategy

An in-person marketing strategy meeting
What is a Website Strategy?

In today's competitive digital landscape, having a website that not only attracts visitors but also keeps them engaged and converts them into leads is crucial for your business to succeed.

Your website is often the first point of contact potential customers have with your brand, so it's essential to make a lasting impression.

What is a Website Strategy?

A website strategy is essentially a roadmap for your online presence. It's not just about how your website looks, but about how it fits into your overall business goals. It involves things like designing your site, deciding on your brand image, choosing the right keywords for search engines, and tracking how your site performs.

Put simply, it's about planning out how your website will help your business succeed in the long run. It's like having a blueprint for building a strong online presence.

Your website strategy provides the foundation to your business success

  • If your design lacks impact and can’t capture your client’s attention – your website will fail.

  • If your website is sluggish to load and confusing to use – your website will fail.

  • If your website has unprofessional, garish or confused branding – your website will fail.

  • If you try to compete in an already crowded market and offer the same as everyone else - your website will fail.

  • If your website's bland, boring copy leaves your client cold, with their most pertinent questions unanswered - your website will fail.

What are your website goals?

At Citrus Web, every web development project begins with an in-depth Discovery Meeting. Here we explore the very essence of your business. Our aim is to truly understand the intricacies of your company – where it currently stands, its aspirations for the future, and how the website can serve as a catalyst for your business success. Armed with this essential information we create a tailored Website Strategy formulated specifically to the success of your business.

SWOT Analysis on a notepad
Our Discovery Meeting includes a SWOT Analysis for your business

The Discovery Meeting includes:

  • A SWOT analysis, where we take time to really understand your business and your unique position in relation to your competitors in your market and what you have to offer that sets you and your business apart.

  • Identifying your ideal client, understanding exactly why they choose to work with you. We put ourselves in their shoes and think about how we can help them resolve their biggest fears.

  • Your story. We help you uncover your values and purpose, why you set up a business in the first place, we get to the heart of your business and explore branding language and your business story.

  • Content Strategy. After that we look at your existing content, and what you might need o answer their many questions about your products and services but also why they should trust you and choose your company to engage with.

But, why do we do this?

Here we'll explore five practical tips for adding value to your website, focusing on marketing and website design strategies that generate leads and drive customer engagement.

5 Tips for Adding Value to Your Website

Monitors, keyboard, mobiles and tablets
We Love Enhancing User Experience

  1. Enhanced User Experience (UX) The foundation of a valuable website lies in providing an exceptional user experience. We start by ensuring your website is intuitive to navigate, with clear navigation menus and easy-to-find information. Optimised page loading speed reduces bounce rates and improves user satisfaction. Responsive design means your website looks and functions seamlessly across all devices, from desktops to smartphones. By prioritising user experience, you create a positive first impression and encourage visitors to explore further, increasing the likelihood of generating leads.

  2. Compelling Content that Captivates and Converts Content is king when it comes to adding value to your website. We help you write and design high-quality, relevant content that educates, entertains, and inspires your audience. This could include blog posts, articles, case studies, videos, infographics, and more. Your content should address the needs and pain points of your target audience, positioning your brand as a valuable resource in your industry. By consistently delivering valuable content, you not only engage visitors but also establish trust and credibility, laying the groundwork for lead generation. Often clients worry that they lack the time and skill to produce the type of quality content needed during a web project – however, rest assured, when you choose Citrus Web all professional copywriting costs are included in your web proposal.

  3. Implement Calls-to-Action (CTAs) A well-designed website should guide visitors towards taking specific actions, such as signing up for a newsletter, requesting a quote, or making a purchase. Strategic placement of compelling calls-to-action (CTAs) throughout your website will help visitors to take the next step in their customer journey. Whether it's a prominently displayed button, a persuasive banner, or a personalised pop-up, our CTAs are always clear, concise, and enticing. Unlike many web design companies, Citrus Web take time to craft CTAs relevant for each specific page, using an array of active verbs such as discover, reveal, join, start, try, create, apply – thus enticing them to embark on their customer journey with you. But that’s not the end of the journey for your CTAs. If you continue to engage with Citrus Web on a regular basis after your initial web launch is complete, we can also experiment with different CTAs and monitor their performance to optimise conversion rates and generate valuable leads, thus giving you lifelong customer value.

  4. Optimising for Search Engines (SEO) Enhancing the value of your website involves ensuring it's easily discoverable by your target audience. Implementing effective search engine optimization (SEO) techniques can improve your website's visibility in search engine results pages (SERPs) and drive organic traffic. By conducting a keyword research we help you to identify relevant search terms and incorporate them strategically into your website's content, meta tags, and URLs. Focusing on valuable, authoritative content that addresses your customers questions and reason for visiting your website and you can earn backlinks from reputable sources. By optimising your website for SEO, you increase its chances of attracting qualified leads who are actively seeking solutions your business offers.

  5. Engaging with Your Audience Building meaningful connections with your website visitors is essential for fostering trust and loyalty. Incorporate interactive elements such as live chat, contact forms, and social media integration to facilitate communication and engagement. Respond promptly to inquiries, comments, and feedback to demonstrate your commitment to customer satisfaction. Encourage user-generated content, such as reviews and testimonials, to showcase the positive experiences of your satisfied customers. By actively engaging with your audience, you create opportunities to nurture leads, address concerns, and ultimately drive conversions.


Web design that wins attention

The attention span of website visitors can vary depending on various factors such as the purpose of the visit, the content of the website, and individual preferences. However, research suggests that you typically have between 5 to 15 seconds to capture someone's attention when they land on your website.

Here's a breakdown of why this window is crucial:

  • First Impression: Within the first few seconds of landing on your website, visitors form an initial impression. This impression can influence whether they choose to stay and explore further or navigate away.

  • Clear and Compelling Headline: Use a concise and attention-grabbing headline that clearly communicates the purpose or benefit of your website.

  • Scanning Behaviour: Many website visitors engage in scanning behaviour, quickly skimming through the content to determine if it's relevant to their needs or interests. During this brief period, they decide whether to invest more time on your site or move on to another.

  • Competing for Attention: Websites are competing for attention in a crowded digital space. With countless options available to users, your website needs to stand out and immediately communicate its value proposition to capture attention effectively. Given this short window of opportunity, it's crucial to prioritise key elements on your website to maximise engagement and performance:

  • Visual Appeal: Use high-quality images, videos, and graphics to create visual interest and draw visitors' attention to important areas of your website.

  • Strong Call-to-Action: Include prominent and persuasive calls-to-action (CTAs) that prompt visitors to take the desired action, whether it's signing up for a newsletter, making a purchase, or contacting your business.

  • Fast Loading Speed: Ensure your website loads quickly to prevent visitors from getting frustrated and navigating away before they've had a chance to engage with your content.

  • Mobile Responsiveness: With the increasing use of smartphones and tablets, it's essential that your website is optimised for mobile devices to provide a seamless browsing experience for visitors on the go.

How Citrus Web Creates Winning Websites: Content Driven Design

2 women holding a laptop and cheering
Long Term Website Partner

In conclusion, a successful web strategy is a combination of strategic marketing and web design aimed at enhancing the user experience, delivering valuable content, driving conversions, and fostering meaningful engagement with your audience.

By combining both the value-add and design tips outlined in this blog post, we help you elevate your website's effectiveness as a lead-generating tool and position your brand for long-term success in the digital marketplace.

When you choose Citrus Web, we’ll help you to continually analyse and refine your website performance to adapt to evolving customer needs and industry trends supporting your business success for the future.

If you have any questions about your web strategy, how to improve we performance or are thinking about getting a new website, please get in touch we'd love to help you. Simply call 07704105954 or email


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