HOW TO SET THE RIGHT TONE FOR YOUR BRAND
Q: Why is it important to use branded language?
A: To help strengthen your brand's personality.
By having a list of words or phrases that you commonly associate with your brand and using them consistently in your marketing, people will start to associate these words with your business. They will learn that this is what is important to you, what you believe in and value the most.
They will begin to understand your business, to get to know you. They will learn to expect the kind of service and experience that your branding language creates.
There are several benefits to setting out your branding language:
Professional – Being consistent in your branding language, shows you care and have a professional approach.
Consistent – There won’t be any mixed, confused messaging.
Instantly recognisable – When you use your branded language, people will know it’s your business straight away. This helps to build your brand recognition.
Memorable – People will think of your business, when your business words are being used.
Dependable – Consistency, repetition and following through on the sentiments used in your branding language, will help build your reputation.
Attention to detail – By being considered in your communication, people will know you find the detail important.
Proud – You are proud of your business and what it stands for.
Measured – You understand the importance of planning and strategy in business.