Crafting An Online Presence For Peopleton Press Cider

Website and Ongoing Social Media Support

The Problem

When Peopleton Press launched their premium craft cider, co-founders John Fryer and Rob Jones needed help developing a strong brand and raising their profile locally and online. Their vision—changing the perception of cider with an authentic, flavoursome, and sustainably made product—required a clear brand identity and an effective online platform to reach their audience. Their goals were threefold:

Build a Distinctive Brand: Emphasise their commitment to quality through their single-orchard, hand-selected apples, and sustainable cider-making process.
Launch a User-Friendly Website: Create an online presence to showcase their craft, boost direct sales, and share their story.
Grow Local Awareness: Promote Peopleton Press within the community through local sponsorships and events.

The Solution

Citrus Web partnered with Peopleton Press to bring their vision to life through a comprehensive approach, developing a unique brand identity and multi-channel marketing strategy.

Brand Development

Core Identity: Crafted a brand that highlights the small-batch, artisanal nature of Peopleton Press, focusing on their ethos of “Crafted with Love, Delivered to Your Doorstep.”
Personality and Messaging: Created a tone of voice that reflects their passion for cider, with messaging around their single-orchard origins, low carbon footprint, and commitment to supporting local business.

Website Launch

User-Friendly Design: Launched a clean, engaging website that allows visitors to learn about the brand, explore products, and place orders easily.
E-Commerce and Local Delivery: Implemented an online ordering system with free local delivery options, making Peopleton Press accessible to a wider audience.

Community Engagement and Promotion

Sponsorship and Events: Supported their local visibility by sponsoring Worcester City Football Club and attending regional food shows, including the Broadway Food Festival and the Peopleton Autumn Show.
Social Media Support: Provided ongoing Instagram support, creating regular posts and promotions to connect with a growing audience and showcase the Peopleton Press story

Brand Awareness

Social Media
Campaigns

Sustained Growth and Support

The Results

Through Citrus Web’s support, Peopleton Press has firmly established itself as a beloved local brand with a growing online presence and a strong community connection. Key achievements include:

Enhanced Brand Recognition: A distinct brand that resonates with cider enthusiasts, spotlighting Peopleton Press as a premium choice.
Increased Engagement: Ongoing Instagram promotions that drive traffic and generate excitement around their craft cider.
Local Impact: A positive presence in the community through sponsorships and events, raising Peopleton Press’s profile and expanding their loyal customer base.

Today, Peopleton Press continues to grow, sharing their cider and story with the wider community while staying true to their roots.