
Your website is your business’s digital shopfront. It’s often the first impression people get of your company—and we all know how much first impressions count! But if your site is looking tired or not performing as it should, it could be quietly turning potential clients away.
Here are 10 key signs that your website might need some TLC. If any of these sound familiar, it might be time to give your site a fresh start, make sure to read to the end I have a special offer to help get your business off to a flying start!
1. It Looks Awful on Mobile or Tablets
More people are browsing online from their phones than ever before. If your website doesn’t adjust to fit their screens properly, it’s hard to read and navigate—and they’ll likely click away to a competitor.
How to fix it: Upgrade to a mobile-friendly (or “responsive”) website. A professional web designer can ensure your site adapts perfectly to phones, tablets, and laptops, giving all visitors a smooth browsing experience.
2. It’s Frustratingly Slow
No one likes waiting around—especially online! If your website takes more than a few seconds to load, visitors are likely to leave before they even see what you have to offer.
How to fix it: Optimise your site by resizing large image files and cleaning up unnecessary or outdated code. Hosting your website on a faster, more reliable server can also make a big difference, we include your first year of hosting for free!
3. Your Homepage Misses the Mark
Your homepage sets the tone for your website—it’s the first place visitors land. If it’s cluttered, confusing, or doesn’t guide people to explore further, they won’t stick around.
How to fix it: Make sure your homepage gives a clear overview of who you are and what you offer. Use engaging visuals and simple headings to guide visitors to key services, products, or information. A prominent call-to-action button (e.g., “Get in Touch” or “Book a Free Consultation”) is a must.
4. It’s Hard to Find What People Need
Your navigation bar is like the signposts on your website. If those “signs” are confusing, unclear, or missing entirely, visitors won’t stick around.
How to fix it: Keep your menus simple and well-structured. Ensure key information like services and contact details is easy to access from every page.
5. It Looks Outdated
Does your website still look the same as it did 10 years ago? A dated design doesn’t inspire trust or confidence—no matter how fantastic your services are. Clients might wonder if your business is keeping up with the times.
How to fix it: Work with a professional designer to create a clean, modern layout with fresh colours, fonts, and visuals. Updating the design will immediately make your site look more trustworthy and appealing.
6. It’s Not Secure (No Padlock)
Ever seen a warning that says, “This site isn’t secure”? If your site doesn’t have a little padlock symbol (meaning it’s protected with HTTPS), it could be turning people—and Google—away.
How to fix it: Install an SSL certificate on your website. Your web developer or hosting provider can guide you through the process to secure your site.
7. Google Doesn’t Love It Anymore
Fewer people visiting your website? It might not be ranking as well on Google as it used to. This often happens when the content and structure aren’t optimised for how people search online.
How to fix it: Update your site with relevant keywords and useful, high-quality content that matches what your audience is searching for. Regular blog posts and refreshed service pages can work wonders for improving search engine rankings.
8. It’s Missing Modern Tools
Your website should do more than look nice; it should actively help your business grow. If it doesn’t have enquiry forms, contact buttons, or booking features, it’s like having an empty toolbox.
How to fix it: Add practical features like enquiry forms, easy booking tools, or call-to-action buttons. These can help visitors take the next step, making your site work harder for you.
9. Your Content Is Stuck in the Past
When was the last time you updated your website? If the answer is “years ago,” visitors might wonder if you’re still in business. Outdated news pages or team bios can send the wrong message.
How to fix it: Schedule regular updates for your site, such as new blogs, refreshed images, or recent client testimonials. Fresh content keeps your business looking active and relevant.
10. It’s Not Easy for Everyone to Use
Websites that aren’t accessible to all users—including those with disabilities—can alienate potential clients. Simple changes like easy-to-read fonts and alt text for images can make a big difference.
How to fix it: Work with a web professional to meet accessibility standards, such as adding descriptive image text and ensuring your colour schemes and fonts are user-friendly for all audiences.
Time for a Fresh Start?

If your website shows any of these signs, it could be time for a refresh or redesign. There’s no better time to make a change than now, and we’ve got something special to help you kickstart 2025!
This year, Citrus Web is celebrating 10 amazing years of helping businesses grow online. To mark the occasion, we’re offering an exclusive 15% discount to three lucky businesses who are ready to transform their websites.
With a professionally designed, strategically planned website, you’ll not only stand out online but start generating the leads your business needs to thrive in 2025 and beyond.
📧 Email Helen at helen@citrusweb.co.uk today to grab this opportunity and get your year off to the best possible start. But act quickly—this offer is only open to three businesses, so don’t mis out!s
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