top of page
  • Writer's pictureHelen Davies

What are the benefits of using video animation?

Have you got an amazing product or deliver an exceptional service, but you just don't seem to be grabbing people's attention?

Or maybe you're exhibiting at an event and want to ensure you get the lions share of visitors onto your stand?

It could be that you are fed up with investing loads of time and money on product development just to find your fab new product launch is a flop.

Maybe you have some amazing insights you want to share with your potential clients, but you are struggling to stand out from the crowd?

Whatever your reason, you must read our...

Top 10 benefits of using video animation to promote your business.

1. Grabs your customer's attention

We are drowning in a sea of content. On Instagram alone, 95 million photos and videos are shared every day. Therefore, it is essential that you are able to stand out and be seen, above all the other content noise.

Videos get 1,200% more shares than text and images combined.

2. Helps you to stand out from your competitors.

An animated video can easily set you apart from your competitors since it establishes you as an innovative and creative company.

3. Boosts your conversion rates

Animations do not just engage your customers; they also inspire them to actually make purchases and help your business in maximising profits.

Statistics reveal that including an animated video on your landing page can increase your conversion rate by a whopping 80%.

4. It's what your customers want

If you want to start a conversation with your ideal customers, choosing the right channels and the right medium of communication is essential. In a 2018 HubSpot survey,

54% of consumers wanted to see more video content from a brand or business they support.

5. Video improves your SEO

Just like people, Google also loves animated video content. Including animated videos on your website is an excellent way to improve your SEO and can help your business to rank higher on Google searches. This makes you more visible and accessible to potential clients.

Google’s algorithm for search rankings also considers the amount of time visitors stay on your website and this is one of the many reasons that animated videos have been witnessing explosive growth.

6. Attract attention at events

Exhibiting at events is time consuming and costly, but when it's done well it can reap huge rewards. The trouble is, the exhibitions are often filled with many of your competitors who are also competing for the same next big client as you.

You can use video marketing at several points during your event campaign, before to highlight the benefits of attending, to promote new products and to answer any FAQ's, and after to encourage maximum exposure in readiness for your next event.

7. Help clients to understand your product.

Video animation has a few advantages over static graphics and photo's. You can explain a lot in a short amount amount of time, you can convey emotions, you can demonstrate how and when to use your product and service and the benefit you offer over your competitor.

8. Saves you time and money.

Video animation is relatively cost effective, in short you can grab the attention of a lot of people, engage them. Most good video production teams can produce a short less than a minute piece in about half a day.

9. Expands Your Reach

As a business owner, you would want to reach out to as many consumers as possible and present them with your products or services. Facebook, Twitter and Instagram are popular social media sites that allow users to reach out to millions of people from all over the world.

With the help of an animated video, you can easily spread the word about your product or services, that too in a fun and interesting way.

9. Brings your ideas to life

With the help of an animated video, you can tell any story you want – how going into this business changed your life, how your product can change the life of your client, how your product gets your heart pumping etc.

You can take advantage of this creative vehicle to visually display and explain to your clients what you hope to reveal about your product.

10. Brand development can be easily promoted through animated videos

Animated videos give you a golden opportunity to artistically integrate logos, color schemes, and brand images into your video. You can effectively create recurrent themes and brand icons through a series of animated videos.

Whatever the reason you're looking to grab your customers attention; product launch, special promotion, a new event, video animation offers huge potential in reaching and engaging your ideal clients.

Take a look at our Citrus Web launch video animation....

If you like what you see, please do get in touch to discuss your next project...


bottom of page