Why Every Website I Build Starts With a Web Planning Workshop

Helen Davies
Apr 15
3 min read

Helen Davies delivering a web planning workshop — Web Planning Workshop with Helen at Citrus Web

Before I design a single page or write a single line of content, I start every website project with a Web Planning Workshop.

Why? Because without clarity, even the best-looking website won’t deliver results.

This essential first step allows me to gather all the information needed to gain a deeper understanding of the business and where it is right now. The results aren't just in the quality of the final website, but in the confidence and momentum my clients gain along the way.

What You'll Learn

I often hear clients tell me the same three things after a workshop:

Their message clicks! Once the message clicks into place, everything else, marketing, social media and communications start to feel easier and more joined up.
They finally understand what their website needs to do Your website is the foundation of your marketing. All paths should lead back to your website. Once people understand how to join up the rest of their marketing activity with their website, their marketing works harder and smarter.
They feel genuinely supported They know I care about their business, their goals, and getting their website right, not rushing to build something that misses the mark.

Could Your Website Be Doing More for Your Business?

If any of this sounds familiar, you’re not alone:

You’re frustrated with your website’s performance
You know your marketing won’t work properly until the website is sorted
You’re delaying a redesign because you don’t want to make the same mistakes twice

This is exactly what the Web Planning Workshop is designed to solve.

In just a couple of hours, I will help you and your team get absolute clarity on:

Your website goals
Who it's for
What content is needed for the client to choose to work with you

You’ll leave with a clear, practical strategy and the confidence to move forward, whether that’s improving your existing site or planning a new one from scratch.

What the Web Planning Workshop Delivers

This isn’t a theoretical exercise or a fluffy brainstorm. It’s a practical, thought-provoking working session that gives your website solid foundations.

Failing to get the basics right at the start often leads to:

Confusing messaging
Poor conversions
A website that looks fine but doesn’t work

The workshop removes that risk and replaces it with clarity, direction, and purpose.

What You’ll Learn in the Workshop

My Practical Web Planning Workshop is ideal for small business owners who want their website to become a genuine client conversion tool—not a static online brochure.

We’ll cover:

Clarifying and focusing your website goal
Crafting a strong value proposition
SWOT analysis for your business and website
Understanding web page anatomy (and why it matters)
Visualising your ideal client
Mapping your customer journey
Defining your branding language
Identifying what truly sets you apart
Creating compelling calls to action
Developing content themes and marketing ideas

You’ll walk away with your own tailored web strategy to implement, plus plenty of insight you can use across all of your marketing.

Standalone or Part of a Website Project

You can book my Web Planning Workshop either as:

The first step in building a new website with me
Or a standalone workshop if yo
u want to get your messaging and content right without committing to a full redesign

It’s perfect if you know something isn’t working but need clarity before making big decisions.

Web Planning Workshop £295

What Clients Say

“Our strategy session proved to be a vibrant, dynamic workshop that allowed us to focus on our identity and how to showcase nearly 30 years of experience. Helen guided us through the process, ensuring we captured everything we aimed for within a tight timeline.” Jenny Hewitt, Marketing and Communications Manager, Carers and Communities