Experienced Lime Plastering Company, Worcester
Bringing The Green Plastering Company into the 21st Century.
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The Client
The Green Plastering Company is a husband-and-wife team, Harriet and Mike, who offer traditional lime plastering for both period timber-framed and modern ecological properties across Worcestershire and beyond.
With a strong focus on heritage materials and techniques, they offer a highly skilled, professional service that promotes the longevity, breathability and character of buildings.
Their work is rooted in craftsmanship, care, and a genuine respect for their clients’ homes.
New Online Prescence
Professional Branding
Digital Marketing Advice
The Challenge
When Harriet and Mike first got in touch, they were starting to think about how they could promote the Lime Plastering side of their business and hadn't even decided on a name.
While are well-known locally for their plastering skills, with over 20 years of plastering experience and a strong reputation built entirely on referrals, their growing passion for specialist lime plastering, was a relatively new venture.
The main challenge was that they lacked a clear brand and online presence to support the next stage of their business growth.
They wanted my help to:
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Define their brand identity
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Position their specialist service clearly
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Create a professional online presence
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Start generating enquiries beyond word of mouth
Discovery Meeting and Positioning
Our journey started with a detailed discovery session with Harriet, where her passion for the craft immediately stood out.
Together, we:
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Explored business name ideas and positioning
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Identified their unique strengths and service approach
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Clarified their target audience and ideal projects
After exploring several alternatives, they chose The Green Plastering Company — a name that reflects:
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Their use of natural, sustainable materials
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An honest, down-to-earth approach
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A modern, approachable feel
With many local plastering companies focusing purely on large heritage property projects, we positioned the brand to appeal to both smaller heritage and modern properties, broadening their potential market.
Professional Branding with Sami Harrison
Once the name was secured, we brought in Sami, a trusted branding partner who I've collaborated with on many web projects, to help bring the business to life visually.
The process started with researching other plastering companies in the local area, making sure Harriet and Mike would stand out while still feeling relevant to their market. From there, several different logo concepts were created, each exploring a slightly different direction.
It didn’t take long for Harriet to feel drawn to a more modern style, and from there the final identity began to take shape. The finished branding includes a full suite of logo variations, giving them plenty of flexibility depending on where and how it’s used.
Now, whether it’s workwear, van signage, business cards or future marketing materials, everything feels consistent, professional and instantly recognisable — a brand they can confidently grow into.
Website Development
When it came to the website, my focus was making sure it reflected not just the quality of Harriet and Mike’s work, but what it actually feels like to work with them.
From the start, I wanted the messaging to feel clear and easy to understand, especially around lime plastering and why it matters. It’s quite a niche area, so it was important to gently educate people without overwhelming them, while still showing the real value of using traditional methods.
Visually, the site needed to do a lot of the talking too. Their work has such a natural warmth and finish to it, so we made sure that came through, alongside their more personal, down-to-earth approach.
Something that really stood out during our early conversations was how much they genuinely care about their clients. That came through in everything — from how they communicate throughout a project, to how respectful they are when working in people’s homes, and the pride they take in leaving everything clean and tidy. It was important that the website reflected all of that, not just the end result.
Building strong digital foundations
Alongside the website, I also helped Harriet get everything set up behind the scenes so they could start building their presence locally.
We got her Google Business Profile up and running, along with Facebook and Instagram, making sure everything felt consistent with the new brand.
To help them get started with social media, I created 40 ready-to-use social media posts. These were designed to introduce the business properly, build trust, explain a bit more about lime plastering, and most importantly, start getting them visible and generating enquiries straight away.
The Result
The Green Plastering Company now has a complete, professional presence that reflects the quality of their work and sets them up for growth.
Key outcomes:
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A clear, confident brand identity
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A professional website that builds trust and drives enquiries
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Strong positioning as a specialist in lime plastering
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Increased visibility beyond word-of-mouth referrals
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A consistent and engaging social media presence
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Confidence to promote and grow their business
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Most importantly, Harriet and Mike now have a platform that truly represents who they are — a skilled, passionate team delivering high-quality, specialist work with care and integrity.
"I approached Helen to redesign my existing website, as I knew I wanted something that looked much more professional. I had an idea of the kind of design I wanted, but absolutely no idea of where to start.
Helen understood exactly what I was aiming for and has created a website that I am absolutely delighted with. Helen worked closely with the graphic designer and 2 photographers and was able to take my somewhat vague ideas and turn them into a beautiful, coherent and elegant site.
She is so approachable, friendly and encouraging to work, I highly recommend Helen's web design service."
Mandy Taylor
Cake Artist - Mandy's Home Bakery,
Worcester Cake Specialists