Sam Lister - Life Coach

A website that feels as good as working with her.

Who is Sam Lister?

Sam Lister is an experienced Life Coach who has spent more than 15 years helping people navigate change, overcome challenges and find a clearer direction in life and work.

Her coaching style is warm, thoughtful and down to earth. She combines curiosity and careful listening with a practical, pragmatic approach, creating a supportive space where people can explore what's going on, gain a fresh perspective and work out what they want to do next.

Sam believes coaching doesn't need to be complicated. Sometimes, the most valuable thing is simply having the time and space to slow down, think differently and make sense of things.

The Challenge

Truly reflect Sam's values and approach

Complete Content Refresh

Professional Logo & Branding

Sam had originally created her own website 12–14 years ago, when she was first starting out as a Life Coach. Since then, her experience had grown, her approach had developed and she had gained a much deeper understanding of how she could help people.

Her website, however, hadn't kept up.

It no longer reflected the experienced coach, the person or the business she had become.

Authenticity is incredibly important to Sam. Whether she's working with a client, spending time with friends or being a mum, she wants people to see the real her: warm, knowledgeable, approachable and genuinely committed to helping others make positive changes.

With a new headshot session already booked with Michelle Morris, it felt like the perfect opportunity to bring everything together and create a website that felt much more like Sam.

The Solution

I worked with Sam to create a clean, welcoming and considered website, using her brand colours, carefully chosen imagery and straightforward messaging to communicate her experience and approach.Photography played an important part in bringing the website to life. Sam's new headshots were beautifully captured at her home by Michelle Morris, The Confidence Photographer. The images were styled around Sam's branding and perfectly reflected her warm, open and friendly personality.We also focused on making the website easy to navigate, with clear information about her coaching services and helpful content to answer the questions potential clients might have.

The Result

The new website brings together everything that makes Sam's coaching business special.

Key features include:

A more authentic online presence: A website that genuinely reflects Sam's personality, experience, coaching style and warm, pragmatic approach.
Beautiful new photography: Professional headshots by Michelle Morris, bringing personality, warmth and consistency to the website.
Clear coaching services: A simple, dedicated One-to-One Life Coaching page explaining how Sam works and who she helps.
Frequently Asked Questions: Helpful information to give prospective clients a better understanding of coaching and what to expect.
A new blog – Ponderings: A dedicated space for Sam to share her thoughts, insights and reflections. Sam has creatively made this feature her own, giving it a name that feels perfectly suited to her personality.

Visit Sam's new website: https://www.samlisterlifecoach.co.uk/